WIL LE CHER was born from the love story of Wil and Béa.
A meeting at the Boulle school in Paris, a passion for jewelry.
It was the start of a great adventure.
Wil won a place alongside one of the greatest master jewelers in Paris, who then worked exclusively for the Haute Joaillerie sector of the house of Cartier, and would become his right hand man after five years of collaboration.
The result: a luxury jeweler living in Canada asked him to run the largest jewelry creation workshop in Montreal.
Wil takes up the challenge. Bea will accompany him on the adventure.
Five years later, Wil made a brief stint at Chopard in Switzerland, then he signed again with the Canadian Jeweler to ensure the opening of his boutique-workshop in New York Manhattan for 2 years, with Béa by his side who set up a future project.
Their international experiences bring them know-how in all areas of Fine Jewelry, Watchmaking and an incomparable openness.
Where does the Wil Le Cher know-how come from?
After graduating, Wil and Bea leave each other. They live together and ultimately want to work together too. In the world of haute joaillerie preferably. Which will soon be the case for Wil. Spotted upon leaving the Ecole Boulle, he won a place alongside one of the greatest jewelery masters in Paris, who then worked exclusively for Cartier. "I stayed there for five years and I learned a lot," he says. The sequel: a luxury jeweler installed in Canada asks him to run the largest jewelery workshop in Montreal. Wil takes up the challenge. Bea accompanies him in the adventure. Five years later, Wil spent a brief stint at Chopard in Switzerland, then signed again with the Canadian jeweler for the opening of his boutique-workshop in New York. For two years, with Bea by his side, Wil will discover his expertise at the All-Manhattan. Bea, she will start the birth of the Wil Le Cher brand by building a development strategy, by looking for suppliers ... Why is each of our jewelry unique? One of Bea's best memories: "The day I explained to a woman that the ring she was looking at was not ideal for her. She then let me do it. I was inspired by her personality, my exchanges with her and when she came back to discover and put on her finger the ring that I had created for her, she was delighted. From each jewel, each command emanates an emotion. No creation is improvised or plagiarized, but personalized and therefore always singular.